Stop the presses cause this is news

March 8, 2007 - 1:52 pm — Kelly Davis

Big news in today’s U-T: “McDonald’s cooks up big burger.”

You don’t say. Let’s read on, shall we?

1/3-pound sandwich chain’s most pricey

Huh. Wow. Tell me more.

The new Angus Third Pounder – available only in Southern California for now – is big, expensive and made from a higher grade of beef.

At one-third of a pound, the burger is the biggest on the menu of the Southern California outlets where it is being tested. It is also the most expensive sandwich on the menu, priced at $3.99.

And what are the people saying?

“The initial reaction has been overwhelmingly positive,” said Scott Frisbie, who helped conduct the initial tests of the burger over the past four months at two of his family’s 17 franchises in the Anaheim area. “The sales really surprised us.

“The Angus beef is the key. It is a premium breed of beef and is something new to our menu,” he said. “It is a good juicy burger.”

And what, do tell, are the experts saying?

Ron Paul, president of Technomics, a Chicago food consulting firm, said he expects that McDonald’s will move quickly to expand the offering nationwide.

“They are now merchandising premium salads, premium chicken sandwiches, premium coffee, so why not a premium burger?” he asked.

Why not, indeed.

Posted in Food, Watercooler news.

David Rolland Says:
March 8, 2007 - 1:54 pm at 1:54 pm

Heh heh. His name is “Frisbie.” Heh heh.

Rosey Says:
March 8, 2007 - 2:13 pm at 2:13 pm

I heard a radio spot saying “come to participating McDonald’s for a free taste of our new Angus burger” and wondered how many people will go in for a free one only to get a cut up piece of one or some crap like that.

Troy Johnson Says:
March 8, 2007 - 2:28 pm at 2:28 pm

At Free FM yesterday, they had samples of this burger. It was delicious. By the time I got it into my orifice, it was room temp and the cheese had that semi-plastic hardening thing going on. And it was still delicious. Mickey D’s is making a comeback, baby. Screw you, Morgan Spurlock! And screw salads in a cup! Healthy food was not meant to be served through a car window.